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City of Arvada Launches HeadsUp Pedestrian Safety Campaign

The City of Arvada has launched a pedestrian safety campaign to encourage all residents and visitors to follow the rules of the road around crosswalks. Crosswalks are one area where pedestrians, vehicles and cyclists interact, and sometimes collide in ways that lead to injury or death.


This new campaign is focused on reminding our community of what it has already learned, the basic rules of the road and crosswalk related laws here in Colorado because that can save lives,” said City Bicycle and Pedestrian Coordinator Adam Lind. “We’re focused on reminding drivers  to slow down at intersections, and to encourage pedestrians and bicyclists to be alert and aware while using crosswalks and to cross where drivers expect to see them.”


“The Arvada Police Department wants everyone to arrive at their destination safely. Kicking off the HeadsUp campaign gives us the opportunity to remind residents about the rules of the road so we can reduce near misses and collisions around the City,” said Sergeant Kelly Sheehan of the Arvada Police Department’s Traffic Unit.


City crash data from the past five years show two-thirds of bike and pedestrian collisions occur outside a crosswalk. Pedestrians, bicyclists and drivers are all safer when people use crosswalks and slow down on the road. The education campaign includes bus shelter ads in select locations where collisions and violations occur, an educational web page where residents can brush up on their knowledge of crosswalk laws and take a HeadsUp pledge, and a social media campaign.


Residents should visit or to view educational resources, take the HeadsUp pledge and register to receive a pedestrian safety goodie bag. 

This project is a partnership between the City’s Public Works and Police departments.